- Business
- Online Networks: There’s Strength in Numbers
- The Benefits and Different Types of Websites
- Welcome to Verde Valley Online, “The Future.”
- Learning & Education
- Welcome to Verde Valley Online, “The Future.”
- The Cost of Credit
- Website Benefits
Website Benefits
06/07/2009 - By David Hoschouer
There are many benefits to a company website. Most fall into 1 of 3 categories. Are you most interested in: Advertising, Company Image, Functionality, or all of the above?
Company Image
Website can greatly improve the professional image of any business.
Q: Would you like to list your website address on your business cards, brochures, and other advertisements?
A quality website denotes a quality business. Companies that invest in a quality website demonstrate their commitment to quality service and quality products.
Q: Do you sense this when you look at other company websites?
Websites allow smaller businesses to compete with larger companies.
Q: What do your competitors' websites look like?
Websites allow you to showcase your work, provide references, samples, or a portfolio.
Q: What could you showcase about your business?
Functionality
Websites provide open communication. You can receive orders, price quotes, and requests for information. You can provide information like your services, products, hours, rates, and so forth. With online forms and email available 24 hours a day, your customers have no excuses for not being able to contact you.
Q: Do you think that better communication could expand your business?
Websites allow you to get instant feedback from prospects, current customers, or previous customers.
Q: Could your business be improved if you knew what your customers were thinking?
Websites allow you to streamline your business by publishing your business hours, holidays, specials, sales, contact information, and more.
Q: Would your phone time be reduced if your customers knew they could get this info online?
Advertising Benefits
Websites offer tremendous cost savings.
Q: Have you ever advertised in the Yellow Pages, Newspapers, or Magazines?
Websites offer broad exposure.
Q: Is you business limited to a local community, or could you expand to neighboring counties or states?
Websites provide full time customer service 24 hours a day, 7 days a week, 365 days a year-From anywhere in the world.
Q: Do your customers ever have trouble reaching you?
Websites improve sales with more effective communication that is faster and more detailed.
Q: Would your customers be happier if they had more information to work with?
Websites can "Pre-Sell" Customers, giving them all the information and time they need to make decisions. When they respond online or call on the phone, they're already sold on your business.
Q: Would you rather spend time trying to make a sale, or actually doing something?
Websites help you keep customers coming back by allowing them to easily visit your site, see what you are doing, watch for specials, features, sales, or whatever.
Q: Do you think your customer loyalty could be improved?
Summary
So now, when you hand someone your business card or brochure, they will also see your website address. When they later have a need for your product or service they can see your business on the Internet and find the information they need to make a buying decision. If you've moved to a new location, have a new phone number or new business hours, or if anything else about your business has changed, they can still reach you through your website address.
